Monday, August 16th, 2010

Kirshenbaum Bond Senecal Taps Bill Grogan as Global CMO


NEW YORK (AdAge.com) -- MDC Partners-owned Kirshenbaum Bond Senecal & Partners has quietly hired Bill Grogan, a nearly 30-year ad industry veteran and the husband of the agency CEO Lori Senecal, to serve as its chief global marketing officer -- a newly created role.


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Monday, August 9th, 2010

LatinWorks Wins Chevrolet’s U.S. Hispanic Account

NEW YORK (AdAge.com) -- General Motors Co. is moving U.S. Hispanic advertising for its biggest brand, Chevrolet, to creative shop LatinWorks, and will soon name African-American and Asian-American agencies to its roster. Chevrolet's Hispanic account had been handled since 1997 by Miami-based Accentmarketing, 49% owned by Interpublic Group of Cos.


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Hispanic-Media Spending Posts Biggest Decline Yet NEW YORK (AdAge.com) -- Advertising in Spanish-language media fell 6.58% in the first half of 2009 in...
Despite Recession, Startup Hispanic Endeavors Grow NEW YORK (AdAge.com) -- Despite the tough economy, new U.S. Hispanic ventures keep opening, and established...
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