InteloQuence » Marketing

Must-Tweet TV: A Post-Emmy Scorecard

Advertising Age - The Media Guy — Wed, 01 Sep 2010 17:13:02 +0000

How many people watched the Emmys? About 13.5 million — as USA Today's Gary Levin reports, that was good enough to top the week's ratings, achieving "a virtual tie with last year's show but ahead of the 2008 version, which matched the ceremony's worst performance." Levin also notes, "This year's event may have lost potential viewers by running three weeks earlier than usual, in August (when fewer people watch TV), because of NBC's NFL commitment."

How to Ensure Your Website Gets Some Action

Search Engine Guide : Small Business Search Marketing — Fri, 27 Aug 2010 18:04:07 +0000

by Stoney deGeyter

When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it’s your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a ghost town. If there is anything that all the years of marketing research has proven it’s that people need to be told what to do if you expect them to do anything at all.

Think about it. If you’re not telling your visitors what to do next, how can you expect them to do… Read More

Just How Brain-Dead is American Pop Culture Right Now?

Advertising Age - The Media Guy — Fri, 27 Aug 2010 16:26:02 +0000

Until recently, conventional wisdom has been that American pop culture is so unstoppable/inevitable/irresistible that it suffocates other cultures around the world. (In fact, countries including France passed cultural-import laws specifically to keep American pop culture at bay.) Some weeks that still seems to be the case, but more and more the pop-cultural heat, and general topical heat, on Twitter can be found far beyond U.S. borders.

How (and Why) Facebook, Twitter, Became Recess for Grown-ups

Advertising Age - The Media Guy — Mon, 23 Aug 2010 04:00:00 +0000

The more I think about the rise of social-media gaming culture, the more it breaks my heart. Gaming giant Zynga, in particular, makes me feel unplayful.

Here’s Proof That Social-Media Buzz Does Not Necessarily Prompt Consumer Spending

Advertising Age - The Media Guy — Fri, 20 Aug 2010 18:10:01 +0000

"Scott Pilgrim vs. the World" takes the top spot in our chart this week — a bitter irony for the sci-fi action comedy that opened last Friday. Based on a popular graphic novel series, the Michael Cera vehicle got some glowing notices from critics.

GM, American Apparel, Hulu Are Tops in Social-Media Buzz This Week

Advertising Age - The Media Guy — Thu, 19 Aug 2010 17:10:02 +0000

Cala Boca, ‘Inception’! PLUS, Introducing Biebsquare: Foursquare for Justin Bieber Fans

Advertising Age - The Media Guy — Wed, 18 Aug 2010 17:26:02 +0000

Since everybody's buzzing about location-based services (LBS) this week we decided to look at how many people have been sharing their Foursquare check-ins on Twitter, which is easy enough to do (with Trendrr Pro), because every such tweet contains a URL containing "4sq.com" (e.g., Twitter user cubswm's post earlier today: "I'm at Redbones Barbecue (55 Chester St, at Elm St., Somerville"). Well, look at that: Generally speaking, checking in on Foursquare is more popular than tweeting about "Bieber"!

Kirshenbaum Bond Senecal Taps Bill Grogan as Global CMO

Advertising Age - Hispanic Marketing — Mon, 16 Aug 2010 20:03:02 +0000

NEW YORK (AdAge.com) — MDC Partners-owned Kirshenbaum Bond Senecal & Partners has quietly hired Bill Grogan, a nearly 30-year ad industry veteran and the husband of the agency CEO Lori Senecal, to serve as its chief global marketing officer — a newly created role.